Enviroway
Enviroway is a environment friendly cleaning products company. As a UX Designer, I manage a work focusing on all aspects of the Enviroway website directly tied to the company's revenue streams, including but not limited to: on boarding, research services, pricing and confirmation, empty set states and interstitial.
Purpose
User Mental, Emotional, Behavioral Model: Create an onboarding structure and flow that matches what our users need in order to be onboarded and converted.
Enviroway Success Model: Clearly show and articulate what we have learned at Enviroway in regards to successfully onboarding and converting users.
Customization & Optimization: Create the content in this structure and flow to be modular so that it can be customized per user type, easily tested, and easily updated.
Goals
Users understand the potential and purpose of Enviroway
User can find our place easily
Steps taken during research phase:
Literature review
Current onboarding usage data analysis
Contextual inquiries
Stakeholder interviews
Planning
Steps taken during planning phase:
Heuristic evaluation of current onboarding experience
Competitive / Comparative analysis
Proto persona development
User journey map
Design studio for rapid prototyping
Prototyping & Testing
Created a clickable prototype using Figma and Illustration.
Specify & Evolve
Currently creating variations of free trial onboarding that include the following concepts:
Improving empty set states for main content area
Sample workspace
Opt-in tour